How To Craft The Perfect Linkedin Profile: 21 Easy Steps

I recommend including your accomplishments and achievements in your job descriptions. Simply begin adding your career experience for each position you’ve held. Don’t stress too much about this section of your profile page; just think about what a potential employer would like to know about you and write to appeal to them and their needs. And, no worries, you can always change this up later if you choose to.

A strong and engaging About section will really make your LinkedIn profile stand out. “As an Information Security Analyst at Acme Hospital in Sacramento, I manage the day-to-day flow of information into and out of five hospitals and two emergency centers. With a focus on database management, my job ensures critical computer systems, medical files, and patient history remain active and never fail. Over 60% of LinkedIn users access the platform via mobile devices. Your profile should look great and be easy to read on smaller screens.

This is a clear call-out to her audience and what she offers. There is no second-guessing what she provides and how you can reach her. If you would like to portray a more serious look according to your brand, that’s fine as well. Align your expression to what your audience might be expecting. Having a clear value proposition in your profile gives you an edge.

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Product-type headline seldom works if it’s the only thing on your headline. If you have an impressive job title, it could be as simple as calling it out on your Linkedin headline. For example, CEO at Linkedin, CMO at Salesforce, VP of Marketing at Netflix. There’s a strong call to action to sign up for his podcast and visit his website. Make sure the picture is as similar as possible to how you look in real life.

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The vast majority of those views didn’t come from searches and profile optimization, they came from people seeing my comments and posts. If you build this into your professional routine, you’ll rack up recommendations in no time. Caution – Templates are great when tweaked for personalization and used in moderation. If every single one of your recommendations follows that exact same formula, people will notice and think it’s weird. They think it’s weird to ask for Recommendations and they aren’t sure about the guidance they should offer when they do ask.

This is where you can add in media that will appear right below your summary near the top of your LinkedIn profile (meaning more people are going to see it!). That summary packs in a bunch of keywords that recruiters will be searching for when they’re on the hunt for a new Partner Director/Manager. You should aim to include your high priority keywords at the beginning of your headline, then use the rest of the characters to grab the reader’s attention. In today’s job market, 90%+ of recruiters are regularly using LinkedIn to find qualified candidates. Due to that, I purposefully spaced out the publisher logos in my cover photo so that four of them are showing at all times. I also chose to avoid placing text on the left side or middle of the cover photo so it wouldn’t be covered.

Let me just say this — my LinkedIn profile has provided me with some excellent results. LinkedIn has helped me secure a job, get four-figure freelance gigs, connect with marketing pros, and appear on podcasts. A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.

However, if you’re a freelancer, business owner, or 5th Digital Corp job-seeker, be intentional and use keywords to attract people who you want to your profile. Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand, we’ve got you covered with these LinkedIn best practices. Your LinkedIn headline, limited to 220 characters, should succinctly capture who you are as a professional. Incorporate keyword-rich terms that potential employers, clients, or business partners might use to find someone with your skills or work experiences. I’ve been posting on LinkedIn 1x per week for 6 years straight.

A well-written summary gives recruiters a clear picture of your skills and achievements. Use short paragraphs and highlight specific contributions. Your headline is the first thing recruiters see, and a job title alone does not tell the full story. A headline like “Marketing Manager” or “Software Engineer” is too generic.

Your experience section should be a detailed overview of your work history. Be specific about your roles and responsibilities, and highlight your achievements in each position. Quantify your results whenever possible and provide context to your accomplishments. Even the best LinkedIn profile tips can be hard to follow if you don’t have some examples. After all, these examples can help you understand the best way to apply the tips.

Now that you know how to make your LinkedIn stand out, it’s time to start making connections. It seems obvious, but it can be easy to forget just how important it is to focus on your network. By creating a strong LinkedIn profile that uses those terms, you can make yourself more visible to recruiters and others with an interest in locating people in your field. Your About section needs to include relevant keywords for search optimization, but they should flow naturally within your story.

You can’t reach out to professionals who would be interested unless you have a Linkedin profile. And even if you do have one, you’ll need to make sure it’s a good profile or they’ll just ignore you. Whether you are looking for a job, generating leads or just looking to learn from peers, Linkedin is an excellent ecosystem for all professional and career goals. Recommendations are testimonials from your connections that can help showcase your skills and achievements. Reach out to former colleagues or managers and request a recommendation that highlights your strengths. Summaries are tricky because you need to say a lot, and everything you say can do a lot towards getting the results you want.

Get more posts like this by subscribing to our weekly blog newsletter. Consultants, freelancers, those working for smaller businesses, and others can showcase the services they offer via a LinkedIn Service Page. LinkedIn Service Pages are dedicated landing pages that showcase your services and businesses at no cost and operate on a request and proposal model. Learn more about Service Pages and how to set them up here.

LinkedIn is the online equivalent of walking into a business lounge or classy hotel for a casual meeting. So think twice before you upload a photo you took with your friends on a night out. If you don’t already have a LinkedIn account, get one now. Stop reading this article for a moment, head over to the signup page and follow the step-by-step instructions. Creating viral LinkedIn content was the topic of our recent webinar held with Aidan, who generated 240M+ views at The Marketing Millennials.

• The work experience section should be almost the same as your resume.
• To fix this, simply click on your profile photo and select “Anyone on LinkedIn” under visibility settings.
• The easiest way to find out what keywords to include is to use a keyword scanner.
• Since people can search for keywords on LinkedIn, be cognizant of the words you use in your profile.

Skills And Endorsements

This means most people never get them, which is a huge opportunity for you if you’re willing to put in the work. Now you’ve got some skills added to your profile, but that doesn’t mean much without any endorsements behind them. Second, skills are great social proof that will help give you an edge when employers are making a decision about reaching out.

I’m willing to bet you’ve heard of the professional social network called LinkedIn. A strong headline makes your profile stand out and increases your chances of appearing in search results when recruiters look for specific skills. Every few months, update your photo, headline, and summary. Share industry updates, link to useful articles, or create your own posts once or twice a week. This signals to others that you are in tune with your field.

Even small mistakes, such as misspelling a job title or company name, can create a bad impression. If you want new opportunities, switch on the “Open to Work” setting. You can choose to share this only with recruiters or let everyone know. This simple change helps you show up in more search results. Keep your skills relevant to your field to increase the chances of appearing in search results. If you don’t have work experience yet, check out this interesting blog post to learn how to get started.